Identify your unique capabilities: Understand what sets your organization apart from others and what specific services or products you offer.
Tailor your statement to your audience: Consider to who you will be presenting your capabilities statement to and tailor the information to their specific needs and interests.
Use clear and concise language: Avoid using jargon or overly technical language. Instead, use language that is easy to understand and clearly conveys your message.
Include relevant data and statistics: Use data and statistics to back up your claims and demonstrate the value of your capabilities.
Use a professional design: Use a clean and professional design to make your capabilities statement visually appealing.
Provide contact information: Include your organization’s contact information so that potential clients or customers can easily get in touch with you.
Keep it up to date: Review and update your capabilities statement regularly to ensure that the information it contains is accurate and relevant.
Highlight your qualifications and certifications: If your organization has any relevant certifications or qualifications, be sure to include them in your capabilities statement. This can help to demonstrate your organization’s level of expertise and credibility.
Showcase your past performance: Include information about past projects or contracts that your organization has completed. This can help to demonstrate your organization’s experience and track record of success.
Include testimonials or references: Include quotes from satisfied clients or customers, or list contact information for references that can speak to your organization’s capabilities.
Use relevant keywords: Incorporate relevant keywords throughout your capabilities statement. This will make it more likely to be found by potential clients or customers who are searching for the services or products that your organization offers.
Make it accessible: Make your capabilities statement easily accessible on your organization’s website or social media platforms. This will make it easy for potential clients or customers to find and review.
Proofread and review: Before distributing your capabilities statement, proofread it thoroughly to ensure that there are no errors or typos. Also, have a few individuals review it to get a fresh perspective and feedback.
Customize for different opportunities: Create different versions of your capabilities statement that are tailored to specific opportunities or industries. This will help to ensure that your statement is always relevant and effective.