Why pay you when I can get on a reseller's Schedule for free?

You can use a reseller schedule. However, you will NOT be able to accept your own orders. In addition, they will most likely want you to pay for a portion of that schedule. When you have a modification to your price schedule, how responsive will they be to changing their schedule for you? What if they have similar products on the schedule? What is their incentive for selling yours? In other words… you can pay now or later and forever. Now for the reality! You are competing with hundreds of companies on The reseller’s schedule. You might as well not even be there. The reseller will not sell your product for you (push through) but they will take an order for your product (pull through). Big deal, you can do that. Also, if they get audited, you get audited. You have all the same responsibilities without much benefit.